Social Template System · Prepared for AlluraDerm MD MedSpa
A cohesive Instagram system built around the look you've already approved. Eight reusable templates — each one holding your palette, your type, and your voice — so a month of posts feels like one confident brand instead of eight one-offs.
Below: the palette rules, the typography rules, and every template with a note on when to reach for it. Tell us which ones feel right and we'll build the editable files.
Every color here is warm. No cool blues, teals, or gray. Cream and peach carry the pages; the rose family draws the eye to what matters most.
The primary background. Nearly every post begins here — it's the paper your brand is printed on.
A secondary background — for banded sections, quote cards, and subtle contrast against the cream.
Category labels and info chips — small tags like "TOX SPECIALS" that signal what a post is about.
The feminine accent. Best on playful, celebratory moments — birthdays, anniversaries, seasonal joy. Save it for a headline or emphasis word, never wash a whole post.
The "do this now" color. Reserved for CTA blocks with white type — the strip at the bottom of an offer post that gets the click.
A warm body-copy color, and a softer alternative headline for offer posts and secondary lines.
Primary display type on cream. Also the ground for premium moments (A-List, VIP, holiday hero) — used sparingly so it stays occasion-worthy.
A display serif for the moment, a workhorse sans for the read, a handwritten accent for the human touch.
The headline face. Use it for service names, feature words, and one-line statements that carry the post. Never for body copy.
Every price, every disclaimer, every button. Reads clean at any size and holds up in dense pricing layouts.
An occasional flourish. A signature, an "xo", a hand-drawn arrow pointing to an offer. Roughly one in four posts — used every asset, it stops feeling special.
The workhorse posts of every month. Three layouts that lead with the offer and make the price impossible to miss.
For posts with three or more prices in one place — tox units, filler tiers, laser bundles. A copper chip labels the category, the display serif announces the deal, a clean white card holds the numbers.
For "book this, get that" mechanics. The treatment moment leads the eye, the offer sits below on the muted-rose CTA block where every disclaimer has a home.
4 Syringes for $2700
For a hero treatment with a package price. The service name reads big and editorial, a copper chip explains what's included, the provider portrait carries the trust, the final price closes the post.
Warmer posts with less to sell. Real people — your staff, your clients — carry the moment. Perfect for birthdays, new hires, milestones, and the kind of posts that build a following instead of a booking.
Stay tuned.
For milestones, new-hire welcomes, birthday-month teases, and seasonal news. The team photo does the emotional work; the headline lands the moment; a small closing line invites people to stay tuned.
“
My skin has never felt this good. The team makes every visit feel like a break.
For client quotes and meet-the-provider posts. The oversized quote mark sets the tone; the handwritten signature keeps it human; the small services line grounds the story in specific treatments.
Posts that build authority without asking for a booking. Carousel covers, treatment comparisons, before-and-after proof — the content that turns a follower into a client on their own timeline.
The difference between
The cover slide for any educational carousel — product comparisons, myth-busters, prep-and-aftercare guides. A small setup line, a big italic comparison, a handwritten "swipe" that promises there's more inside.
Real client · same light · no edits
*Results vary. Skin only — no bruising or injection artifacts shown.
Before-and-after posts done tastefully — same light, same framing, subtle labels. For skin resurfacing, filler reveals, and weight-loss milestones. The small trust line at the bottom is where "real client" and any legal disclaimer live.
The only template that leaves the cream ground. Reserved for A-List membership drives, VIP events, holiday hero moments, and gift-card campaigns — moments worth signaling as "different."
Priority booking, 15% off every treatment, birthday reward, and members-only events at the med spa.
Espresso ground with cream serif type and a copper chip signaling exclusivity — the same warm family, dressed up. Use sparingly, and it stays occasion-worthy.